4254 Activewear

THE STORY BEHIND 42|54

By winning a golden medal in the Olympic Games of Beijing, they have achieved almost the impossible!
The dream of these women, who were good friends and athletes, came true.
In the years after, this group of women proved not only to be dedicated sportswomen, but the will to succeed in other aspects, such as combining their passion for sports and fashion.
Short after 42|54 has been established, a sportswear label, named after their national record and the time in which they wrote a tiny piece of Belgian history.

WE ARE ALL HEROES + TODAY's LIFESTYLE

By winning a golden medal in the Olympic Games of Beijing, they have achieved almost the impossible!
The dream of these women, who were good friends and athletes, came true.
In the years after, this group of women proved not only to be dedicated sportswomen, but the will to succeed in other aspects, such as combining their passion for sports and fashion.
Short after 42|54 has been established, a sportswear label, named after their national record and the time in which they wrote a tiny piece of Belgian history.

The number of women consciously choose for an active, healthy life is rapidly growing. With that in mind each 42|54 piece is designed to be functional and effortless. Women try to balance a career, family and a social life while trying to squeeze in some much needed me-time.
The 42|54 collection is a great representation of today’s lifestyle specially created for these super heroines.

By working with Belgian manufacturers 4254 continues to proudly represent their country, and they are able to guarantee you exceptional quality.
Whether it’s for a heavy gymsession or a simply relaxing run, we all know that a beautifully outfit empowers you, it gives you the energy to work even harder
Every woman - whether she aspires to be an olympian or just wants to achieve her own purpose - deserves to look fearless and feel comfortable in her own body.
In the end that is the ultimate beauty ideal. 4254 is here to help you along the way.

Shop all 4254 products here